Flipping through the pages of TIME magazine, I found an advertisement for Mott's Clamato Virgin Caesars. The ad features a table covered in frosty glasses of Clamato Caesar, every glass rimmed perfectly and topped with a celery tree and lime wedge - each glass looking exactly identical. The caption below reads "Can you spot the virgin?".
The first thing that caught my eye about this ad was the obvious stab it takes at people, who are in the literal sense "virgins". There is absolutely nothing wrong with this, but I must admit that this ad caught my attention with its play-on-words. No one can deny that they have heard the comments "they must be a virgin" or "she/he looks like virgin to me", and everyone gets a chuckle, and yes I did chuckle. This duplicity of language points a finger at personal choice as well as sexual behaviour.
Furthermore, following the caption "Can you spot the virgin?" just a few lines down states "When you see one, you want one". Well today I was looking for an ad that would strike up controversy and any other day I wouldn't have given any attention to this line. A little suggestive don't you think? What exactly are they talking about here? Want one what, a “virgin” or a virgin Caesar? This draws in an entirely different idea, one of sexual desire or more specifically a lust for virgins. At a closer look this ad seems a little twisted to me. It is astonishing how scandalous some advertisements can be and most viewers will never take a second glance.
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