It is 7:05 AM, my eyes barely open as Rihanna unpleasantly explodes into any kind of a sleep I was having, only to be followed by the annoying chatter of two enthused hosts. No time is wasted, right from the moment I wake it seems that I am bombarded with news of the election, robberies, the latest lunatic, somebody’s pregnancy and maybe even the weather. And for breakfast I will have a healthy serving of advertisements please - a glass of Tropicana, Wonderbread with Becel, Cheerios with some Neilson - and my roommate is having eggs with Heinz Ketchup and a side of Chiquita Banana.
From the very beginning of my day I found myself being exposed to media texts constantly; I could not avoid it. I don't watch much T.V. but it didn't make a difference. Television just gets replaced by advertisements, radio, music, the internet, magazines, books and more images than my brain could keep track of. After a short amount of time I found it ridiculous to keep track of my exposure to media texts.
Most commonly I found myself exposed to media in the form of advertisements or music, or even both simultaneously. So often, in fact that I filter out most of the music and ads I see in a day now that I think about it. Strangely enough I don't think I have a choice but to participate in these forms of media anyway. It’s unnerving to think that I am subconsciously aware of so much in one day. What am I learning, analyzing, remembering or agreeing to that I don't even realize?
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